AskSocial
AI-powered audience intelligence
AI-powered audience intelligence

Understand what people are really saying—and why it matters.

AskSocial uses AI to discover and interpret relevant conversations, experiences, questions, concerns, and emerging narratives from across the open web.

Ask questions in plain language. Uncover the human signals buried beneath the noise. Turn them into intelligence you can act on.

Ask the internet. Understand the people behind it.

AskIllustrative answer
What themes are driving confusion or concern?
Trust

Safety signals

Autonomy

Choice & control

Backlash

Cost concerns

Emerging

New use cases

Explore themes, investigate human experiences, and follow the evidence behind an answer.

CommunitiesForumsNewsSocial platforms

Ask naturally

Ask the questions you actually want answered—in plain language, with room to follow your curiosity.

Search beyond social

Discover relevant signals across social platforms, forums, communities, news, blogs, video comments, advocacy sites, and other open-web sources.

Find what dashboards miss

Surface emerging narratives, lived experiences, barriers, motivations, misconceptions, and unmet needs—even when conversation volume is small.

Understand what it means

Move beyond mentions, sentiment, and volume to understand the human context behind the conversation—and its implications for your organization.

How it works

From the open web to actionable intelligence

AskSocial turns fragmented online conversation into structured intelligence you can explore conversationally.

01

Discover

Find relevant conversations and evidence across social platforms, communities, forums, news, blogs, video comments, and the broader open web.

02

Understand

Use AI to identify themes, experiences, motivations, barriers, concerns, sentiment, and emerging narratives within the conversation.

03

Explore

Ask follow-up questions in natural language to investigate audiences, compare perspectives, uncover evidence, and understand what is changing.

04

Act

Translate what people are saying into implications, opportunities, and decisions for your organization.

Human signals across the open web

Social is bigger than social media.

People reveal what they think, experience, fear, question, and need across thousands of places online. AskSocial brings those fragmented signals together and turns them into intelligence you can interrogate.

From mentions to evidence.

AskSocial goes beyond counting conversation. It identifies the experiences, questions, beliefs, and narratives within it, then connects insights to supporting evidence so you can explore the sources behind an answer.

Human experiences → Supporting evidence → Strategic answers

Historical + Current + Emerging

Understand what persists. Explore what changes.

Connect past experiences with today’s conversation and the narratives beginning to take shape.

Historical

What have patients historically struggled with?

Explore recurring barriers, experiences, and unmet needs over time.

Current

What are they saying now?

Understand the questions, concerns, and perspectives shaping conversation today.

Emerging

What new narrative appears to be emerging?

Investigate early signals and changing beliefs before they become dominant themes.

Intelligence for decisions

Ask the internet. Understand the people behind it.

Turn fragmented online conversation into evidence-backed answers. Discover what matters to your audiences, understand why it matters, and put that intelligence to work.